It is the wish of every business owner to make more sales, but can you sit and wait for your sales to increase? Obviously not. You need to use some metrics to help you manage your business. Here are 10 metrics that will help you increase your sales like wildfire. Average Order Value (AOV) AOV shows you the average revenue each order should generate. It also gives you insights on how you can lure your customers to spend more. To improve your AOV, you can promote bulk orders or set a minimum free shipping threshold. Customer Acquisition Cost (CAC) CAC
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